A Royalty Free Franchise is an innovative concept and Max Box is proving that the model can be very successfully implemented in South Africa.
What Sparked this Innovative Idea?
Max Box was formed in 2006 when the fish and chips franchise industry first started in South Africa. The owners were part of a fish and chips franchise and soon realised that the formula didn’t work for them: things had to change. So they developed their very own brand, always having the owner and store profitability at heart. To have the business succeed, it had to be innovative and it was important to them to be on speaking terms and work closely together with his franchisees to develop new ideas and solve existing problems. The Max Box Franchise knew that being passionate about Max Box would see their concept through and that’s how they gave birth to the First Royalty Free Franchise in the fish and chips franchise sector.
At the end of the day it really comes down to teamwork, says one of the owners.